Herbert Simon on Design Thinking, c. 1969
In The sciences of the artificial, Simon outlined the design thinking process through seven stages:
- Define
- Research
- Ideate
- Prototype
- Choose
- Implement
- Learn
Business schools are doing more design thinking. Design schools are doing more business thinking.
- Alexander Ostwerwalder in the documentary Design is the New Business (via gabrielasalinas)
Design is no longer a support function; it’s strategic. … Human-centeredness is what separates design thinking from other innovation methodologies. It has the ability to produce radical innovation rather than incremental innovation. ..
- by Heidi Neck (via vizuarna)
Design thinking is about how you think and not what you know; it is about the journey and not the destination. (Chirag Metha on Design Thinking)
- Design thinking: A new approach to fight complexity and failure
In The sciences of the artificial, Simon outlined the design thinking process through seven stages:
- Define
- Research
- Ideate
- Prototype
- Choose
- Implement
- Learn